New Caledonia Tourism has announced it will partner with agency Nouvelle Vague Marketing to represent the destination in Australia and New Zealand.
Translating to ‘French New Wave’, Nouvelle Vague is headed up by tourism industry specialist Caroline Brunel. With more than 20 years’ experience in destination marketing (including 5 years working on New Caledonia), Brunel has worked across major DMOs and wholesale, on both client and agency side, around the globe including France, Scandinavia, Australia, New Zealand.
As New Caledonia’s representative in the Australian market, Nouvelle Vague will continue to be responsible for raising the profile of the destination, keeping the trade, consumers engaged in a particularly complex environment.
Julie Laronde, General Manager of New Caledonia Tourism, says that she is pleased with the transition from one successful partner to the next.
“GTI has done an excellent job over the last seven years and we are confident that we have appointed another strong agency in Nouvelle Vague Marketing who will be a great partner to help New Caledonia‘s tourism businesses operate in this difficult environment, better understand the challenges ahead and define together a path to recovery.”
Rebecca Marchal, who will be the new account manager for New Caledonia Tourism, is excited about the opportunity to rebuild tourism to New Caledonia from Australia and New Zealand, two essential proximity markets for the French Pacific neighbouring Island. In 2019, Australia and New Zealand represented approx. 25% of the total visitors to New Caledonia. “Encouraging news on vaccines has boosted hopes for recovery but challenges will remain well into 2021. We need to work hand in hand with the New Caledonia tourism industry to restore traveller confidence, strengthen the cooperation between our countries and build a more resilient, sustainable tourism.”
New Caledonia, which has remained COVID-free to date, has all the ingredients to attract visitors in the future: pristine beauty, fascinating cultural experiences, low density of visitors and great outdoors easily accessible. For more information, please contact us.